For Quick Launch:
October 24, 2022
Moira Colley 202-483-7382
Los Angeles – On Wednesday, “aliens” will crash-land on PETA’s rooftop, transport folks to a spaceship, and topic them to terrifying experiments that resemble what animals face in laboratories. The distinctive digital actuality expertise will kick off PETA’s new Abduction marketing campaign tour tour, which can go to faculty campuses throughout the nation—all of which home services the place animals are imprisoned and tormented in laboratories—and put guests within the place of monkeys, rats, mice, and different animals who’re mutilated and killed in merciless, ineffective exams.
When: Wednesday, October 26, 4–9 p.m.
The place: On the roof of PETA’s Bob Barker Constructing, 2154 Sundown Blvd. Los Angeles
“The launch of Abduction marks the primary time individuals are getting a first-person glimpse into the horrors skilled by frightened and confused animals in barren laboratories,” says PETA Senior Director Rachelle Owen. “PETA is rallying folks throughout the nation to demand a change to superior, non-animal analysis that leaves our fellow Earthlings in peace.”
Research present that 90% of all primary analysis—most of which includes animals—fails to result in remedies for people, which is why PETA is pushing universities to pivot to stylish, human-relevant analysis strategies.
Abduction—which was filmed in VR180 with help from the digital actuality creation studio Prosper XR—will cease in school campuses together with Harvard College, Yale College, and Virginia Tech.
PETA—whose motto reads, partially, that “animals are usually not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For extra info on the group’s newsgathering and reporting, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.